PUMA terminates $2.67 million contract with athletics federation after Olympics drama

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German sportswear manufacturing giants, PUMA, has terminated its four-year deal with the Athletics Federation of Nigeria (AFN).

PUMA confirmed this in a letter dated Wednesday, 4 August 2021, and signed by the company’s director Manuel Edlheimb.

According to PUMA, the termination of the deal was a result of Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.

PUMA, in the letter of termination of Sponsoring and Licensing Agreement, said, “We are referring to the licensing and sponsoring agreement signed between our company and your federation.

“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.

“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals”.

Reports gathered that the AFN under the leadership of Ibrahim Gusau had entered into a controversial $2.76 million deal with Puma on 24 July 2019, in Doha.

The deal led to a major crisis that split the athletics body into two factions, with both Gusau and Adeleye accused of sidelining other members of the board during the signing of the deal.

The deal, signed by Gusau-led AFN was due to expire in 2022.

Part of the contract stated that PUMA will supply apparel to all age categories to Nigeria’s Athletics team for four years at no cost.

In addition, gold medalists at the Olympic Games will earn $15,000, silver medalists will get 5,000 while a bronze medal will fetch athletes wearing the PUMA apparel at the games $3,000.

However, the Federal Ministry of Youth and Sports led by Sunday Dare, rejected offers for the Team Nigeria athletes to wear the kits in Tokyo, insisting the contract is “a subject of a criminal investigation”.

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